Instagram has become a powerhouse in the social media world. With over one billion active users, it’s no wonder that many companies have turned to this platform to expand their reach and attract new customers. Thankfully, Instagram provides a variety of tools that can help businesses achieve these goals.
From sponsored posts to influencer partnerships, the possibilities for increasing website traffic are endless. As a digital marketing specialist, I understand the importance of utilizing these tools effectively to create compelling content that is both SEO and conversation optimized. With my skills and experience, I can help businesses successfully navigate the ever-changing landscape of Instagram and achieve their goals.
Reels is one such function; it’s a different kind of content format that lets companies show audiences short video clips of 30 seconds or less.
As part of your Instagram marketing plan, eCommerce brands and service businesses should be making Reels. Reels are engaging to watch and may increase exposure, inform viewers, and generate new leads for your business.
Instagram Reels: What Are They?
Instagram now has a new feature called “Reels” that lets business users post reels of short videos to their profiles. TikTok, a popular social media app where 689 million users can view short, snappy content from influencers and businesses, served as an inspiration for the development of Reels.
In July of 2020, Instagram debuted a brand new feature in India. The number of apps downloaded in the last 30 days climbed by 11.4 percent. Time spent on the app on average went up 3.5% as well.
In addition to IGTV, Instagram Stories, and Instagram Live videos, Reels gives businesses another option for utilizing video content to interact with their audiences.
The unique Explore page that Reels provides contributes to the expansion of its audience and the intensity of their participation. Even if they don’t follow your company account, Instagram will show your Content to accounts it thinks will be interested in them. It implies that even if you don’t have a huge following, you can still utilize Instagram Reels to generate leads.
Instagram Tutorial: Sharing Highlight Reels
Make sure you have had an Instagram business account and then follow this quick instruction to begin utilizing Reels to generate leads for your company.
Launch Instagram by logging in.
To access the camera (for use in making a Story), swipe to the right.
To access “Reels,” please.
Prepare to begin working on your Reel
Try out the different transitions, transition speeds, and transition effects.
Have a look at the preview of your brand new reel. To share if it seems good, click the “Share to” button.
Create a catchy caption and decide where to market your Video.
The Best Ways to Get More Leads Using Instagram Reels
After learning the ins and outs of making an Instagram Reel and seeing the potential it has for generating leads for your business, you may be left wondering: how exactly should I put this knowledge to use?
Listed below are some sample topics for your first Reel:
1. Publish instructional material
You should keep in mind that not everyone who reads your material for the first time will immediately convert into a lead, regardless of the digital marketing method you use. In the same way, you need to interact with your Instagram followers in order to gain their trust and succeed there. Hence, they will remember your company and its products favorably when it comes time to make a buy.
Producing informative material Reels is a fantastic approach to accomplish this goal. Just choose a few hot-button issues that people care about, and use your Reel to demonstrate your command of the subject area.
To promote her services as an online business consultant, Sabrina Philipp creates and shares informative Videos. She provides information to her target market on how to launch a business in order to attract potential clients for her consulting firm. There is a call to action (CTA) at the end of the Reel for lead capture: Participate in her no-cost email test.
2. Integrate Reels into the rollout of your product
Is there something fresh you’re going to be offering to the public? Countdown Reels on Instagram that tease viewers with fresh information in the days (or weeks) leading up to the debut are a great marketing technique for building hype for a product or service.
At the end of each Reel, I encouraged viewers to check out my other work by linking to my podcast, free e-book, free masterclass, and online course.
3. Provide product demonstrations.
However, not every Instagram user will pause their scrolling to check out your website. It may sound discouraging in terms of the site material you’ve posted, but you may really turn that knowledge into an advantage. Think of your Reels as little teasers that tell potential customers all they need to know to make a purchase. It’s a fast approach to getting people interested without the hassle of getting them to visit your website.
4. Mention items from your Instagram Store in your posts
There are several uses for Instagram, all of which it does admirably. But, if your number of followers is under 10,000, you may only direct them to your site via the bio link. Even then, you’re limited to a single clickable link in your bio, usually your primary entry point.
Create an Instagram Store to work around this problem. Businesses can now sell their wares to Instagram users without them ever having to leave the app thanks to the Instagram Shop feature.
Next, direct your Instagram Reels viewers to your store where they may purchase your wares. For example, if you’re presenting a lesson as a product demonstration, you should label the tools and supplies you employ. In this approach, consumers may get more information about the service or commodity with only one click.
5. Construct video compilations centered on current events
There is a lot of demand on businesses to constantly post engaging material on social media. Leaning into current subjects is a great approach to enhance interaction, diversify your content, and cover gaps in your Instagram content schedule.
Copywriter Jasmine Williams describes the method she used to get leads using Reels:
“My process for creating Reels is rather unplanned; I listen for popular music and consider how I might incorporate that into a Reel that will appeal to young musicians. My goal is to create engaging and informative material that people will want to share with their own audiences.
6. Give out freebies
Instagram has become a powerful platform for businesses to generate leads and increase their conversion rates. By providing valuable content for free, companies can attract potential customers and encourage them to learn more about their products or services. One effective strategy for lead generation on Instagram is to use Reels in conjunction with automation tools. This allows businesses to collect email addresses from interested users and use them for remarketing efforts. By leveraging the power of Instagram and utilizing proven digital marketing techniques, businesses can achieve significant growth and success.
Make a reel advertising a free service you’re offering, such a report, webinar, or checklist. Call for a one-word response from your audience, like “e-book,” to the tale you’re sharing. Finally, set up a conversation flow in Instagram Automation by ManyChat to automatically deliver the e-download book’s URL over Direct Message (DM).
Another option is to use your Account to run a contest or giveaway with the criteria that participants visit your website and sign up for your email list.